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Fall 2017
Aug 23, 2017
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AMST 382 - Advertising & Social Change
Advertising & Social Change investigates the significance and impact that advertising has on American culture.  We analyze how this institution is evolving in a new landscape featuring Social Media; moreover, what is meant by advertising being a “mirror and/or lamp”?
 
Throughout the semester students explore five constructs: the communication process; the significance of representations and interpretations; the correlation between said representations and cultural attitudes; the effects of time and space; and the emergence of new communication technologies on mass media.

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours

Levels: MN or MC Graduate, Undergraduate
Schedule Types: Lecture

American Studies Department

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