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Georgetown University


Detailed Course Information


Fall 2017
Jan 17, 2018
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Information Select the desired Level or Schedule Type to find available classes for the course.

EHSY 657 - Planning & Marketing
In the wake of health reform – including consumerism, transparency, greater access to quality ratings, and other forms of publicly available data, strategic marketing is critical for well-managed
healthcare organizations. This course will examine fundamental and advanced
principles of marketing ? particularly within the context of evolving healthcare trends and
emerging digital platforms. Supported by lectures, webinars, case studies, guest presentations,
and practice assignments, students will demonstrate the capacity to construct and present a
comprehensive marketing plan for a health provider. Key components include but are not
limited to: conducting market research, identifying a product or service to market, reaching a
target market, evaluating performance, and determining return on investment (ROI).

2.000 Credit hours
2.000 Lecture hours

Levels: MN or MC Graduate
Schedule Types: Lecture

Exec Hlth Systm Admin Department

Must be enrolled in one of the following Levels:     
      MN or MC Graduate

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