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Georgetown University

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Detailed Course Information

 

Fall 2017
Sep 24, 2017
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MARK 220 - Principles of Marketing
A first course on tools and approaches for making marketing decisions. Marketing is viewed as a broad technology for influencing behavior, beyond functions like selling and advertising. Topics covered include consumer behavior, marketing research, and marketing planning, with emphasis on marketing mix decisions: product strategy, communications, pricing, and distribution. Prerequisite: Sophomore standing.

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
SFS/STIA Growth/Development

Restrictions:
Must be enrolled in one of the following Majors:     
      Accounting
      Business Administration
      Finance
      Global Business
      Int'l Business Regional Stds
      International Business
      Int'l Political Eco Business
      Marketing
      Management
      Operations & Information Mgmt
      Undeclared Business
Must be enrolled in one of the following Classifications:     
      Sophomore
      Senior
      Junior

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