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Detailed Course Information

 

Fall 2017
Jan 16, 2018
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Information Select the desired Level or Schedule Type to find available classes for the course.

MARK 221 - Marketing Research
The theory and application of marketing research as a tool for the decision-making process. Special emphasis on problem definition, research design, sampling procedure, data collection, statistical analysis, interpretation of data and reporting of research findings. Computer lab assignments and projects. 

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
Mean Grade is Calculated

Restrictions:
Must be enrolled in one of the following Colleges:     
      McDonough School of Business
Must be enrolled in one of the following Majors:     
      Accounting
      Business Administration
      Finance
      International Business
      Marketing
      Management
      Operations & Information Mgmt
      Undeclared Business
Must be enrolled in one of the following Classifications:     
      Senior

Prerequisites:
MARK 220

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