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Georgetown University


Detailed Course Information


Fall 2017
Nov 18, 2018
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Information Select the desired Level or Schedule Type to find available classes for the course.

MARK 223 - International Marketing
Fundamental concepts, principles, and theories of marketing in an international setting are considered. The course focuses on the technique of entering foreign markets; conducting marketing research studies in foreign markets; and the development of product, pricing, promotional, and distribution policies and strategies for foreign markets. The material is presented from the point of view of marketing managers. Cases and original studies are discussed. 

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
SFS/STIA Growth/Development

Must be enrolled in one of the following Colleges:     
      McDonough School of Business
Must be enrolled in one of the following Classifications:     

MARK 220

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