Go to Main Content

Georgetown University

HELP | EXIT

Detailed Course Information

 

Fall 2017
Nov 23, 2017
Transparent Image
Information Select the desired Level or Schedule Type to find available classes for the course.

MARK 228 - Marketing Communications
This course introduces students to elements of strategic marketing communication, and is based on the idea that marketing communication is much more than advertising. While there is no one model, formula, or framework for effective promotions or communication strategy, the course helps students develop their approach to communication challenges using a mix of art and science to implement creative integrated marketing communication solutions.

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
Mean Grade is Calculated

Restrictions:
Must be enrolled in one of the following Majors:     
      Accounting
      Business Administration
      Finance
      Int'l Business Regional Stds
      International Business
      Int'l Political Eco Business
      Marketing
      Management
      Operations & Information Mgmt
      Undeclared Business
Must be enrolled in one of the following Classifications:     
      Sophomore
      Senior
      Junior

Return to Previous New Search
Transparent Image
Skip to top of page
Release: 8.7.2