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Georgetown University


Detailed Course Information


Fall 2017
Nov 23, 2017
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Information Select the desired Level or Schedule Type to find available classes for the course.

MARK 395 - Principles of Marketing
A first course on tools and approaches for making marketing decisions. Marketing is viewed as a broad technology for influencing behavior, beyond functions like selling and advertising. Topics covered include consumer behavior, marketing research, and marketing planning, with emphasis on marketing mix decisions: product strategy, communications, pricing, and distribution. 

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours

Levels: MN or MC Graduate, Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
Mean Grade is Calculated

Must be enrolled in one of the following Programs:     
      MS in Physics
Must be enrolled in one of the following Levels:     
      MN or MC Graduate
Must be enrolled in one of the following Majors:     

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