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|MARK 551 - Marketing Research|
Marketing research is a process for obtaining information to support management decision-making and strategic recommendations for serious consulting projects. The course structure follows the scientific method, which includes problem definition, research design, data collection, data analysis, and the interpretation and communication of findings. It is taught as a workshop with a live project and requires students to use statistical software for analysis.
1.500 Credit hours
1.500 Lecture hours
0.000 Lab hours
Levels: MN or MC Graduate, Juris Doctor, Undergraduate
Schedule Types: Lecture
Must be enrolled in one of the following Degrees:
Master of Business Admin.
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