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Georgetown University


Detailed Course Information


Fall 2017
Jul 01, 2022
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Information Select the desired Level or Schedule Type to find available classes for the course.

MGMT 577 - Defending the Bottom Line
This course is about crisis management, with an emphasis on dealing effectively with organizations (e.g., mass media) and individuals (e.g., reporters) who may adopt an adversarial posture with regard to the manager or the manager’s organization. The primary graded assignments consist of “moot press conferences” in which participants defend an organization against other participants who take the role of reporters among others.

Course Objectives:
• To increase awareness of communication’s role in crises (prevention, causation,
management, and resolution).
• To help participants think about ways to improve management systems and to take other
steps designed to prevent crises.
• To introduce the art and science of crisis leadership.
• To help participants think creatively about adversarial communicative situations.
• To provide experience in--and an opportunity to refine skills for dealing with--adversarial
communicative situations.
• To provide each participant with multiple speaking and writing opportunities.
• To provide each partcipant with multiple pieces of feedback.

1.500 Credit hours
1.500 Lecture hours
0.000 Lab hours

Levels: MN or MC Graduate, Juris Doctor, Undergraduate
Schedule Types: Lecture

Management Department

Must be enrolled in one of the following Degrees:     
      Master of Business Admin.

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