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Georgetown University


Detailed Course Information


Fall 2017
Jan 18, 2018
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MPMC 602 - IMC Campaign Planning
In today's ever-fragmented media world, it's never been harder, or more important, to develop a strong, integrated brand strategy to connect with people. From soft drinks to computers to the presidential election campaigns, managing a brand relationship with your audience is critical. In this class, students will learn how strategies are developed and explore how different communications disciplines can and should work together. You will learn the principles and practice of developing an integrated marketing communications plan using the Georgetown model – a building block for success in MPS IMC and in your career. There will be an emphasis on thinking creatively and strategically about business problems, as well as the importance of humanity and intuition in a data-driven world.

3.000 Credit hours
3.000 Lecture hours

Levels: MN or MC Graduate
Schedule Types: Distance, Lecture
All Sections for this Course

Marketing Communications Department

Must be enrolled in one of the following Programs:     
      ND Integrated Mkt Comm OL
      MPS Integrated Mkt Comm OL
Must be enrolled in one of the following Majors:     
      Integrated Marketing Comm

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