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Georgetown University


Detailed Course Information


Fall 2017
Jan 18, 2018
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Information Select the desired Level or Schedule Type to find available classes for the course.

MPMC 603 - The Brand Concept
What is a brand? What is the definition of a great brand? Why do some brands survive generation after generation while others fail after a short shelf life? This course will explore the core principles of branding. You will learn how brands compete in an environment full of choices for consumers, and the tactics they employ to be best in class. Using a consumer-centric approach, you will learn how to think critically and creatively about measuring, sustaining, building, and defending brands in today’s competitive environment.

3.000 Credit hours
3.000 Lecture hours

Levels: MN or MC Graduate
Schedule Types: Distance, Lecture
All Sections for this Course

Marketing Communications Department

Must be enrolled in one of the following Programs:     
      ND Integrated Mkt Comm OL
      MPS Integrated Mkt Comm OL

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