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Georgetown University

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Detailed Course Information

 

Fall 2017
Jan 18, 2018
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Information Select the desired Level or Schedule Type to find available classes for the course.

MPMC 700 - Collaboration Lab
Working from a creative brief for a major consumer brand, students will learn how to collaborate in the best interest of their client, and towards the development of a fully integrated marketing communications campaign. Students will be asked to navigate the silos between communications disciplines and to stop the “wars” among the advocates of any one particular approach. As part of the experience, students will work as a small team to build up a “silo” for one communication’s discipline. Then they will switch gears and learn how to break it down in order to create a more powerful campaign that puts the consumer’s interest ahead of self-interest. After the client selects the winning idea, students will come together as one group to further refine the approach and present to the client at the end of the semester as a unified, collaborative team. 

3.000 Credit hours
3.000 Lecture hours

Levels: MN or MC Graduate
Schedule Types: Lecture

Marketing Communications Department

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