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Georgetown University


Detailed Course Information


Fall 2017
Jan 18, 2018
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MPMC 705 - Innovations in IMC
Innovations in the field of marketing continually present new opportunities and challenges for IMC managers. Consumer behavior is changing, along with the technology that consumers use. Additionally, new channels for engagement are continually evolving. Students in this course will learn how to approach IMC through a strategic lens focused on the future. They will learn to foster an environment of innovation within a team setting and present new ideas.

3.000 Credit hours
3.000 Lecture hours

Levels: MN or MC Graduate
Schedule Types: Distance, Seminar

Marketing Communications Department

MPMC 600 and MPMC 602

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