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Georgetown University


Detailed Course Information


Fall 2017
Jan 18, 2018
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MPMC 806 - Dig. Analytics & Measurement
This course examines the processes for gathering, interpreting, and presenting compelling digital data. Students will learn to use digital public opinion polling, specialized reports, social media platforms, digital analysis tools, and news aggregators to explain market research, audience trends, and social conversations. Students will also create data visualization tools to streamline data presentation into succinct, engaging formats.

3.000 Credit hours
3.000 Lecture hours

Levels: MN or MC Graduate
Schedule Types: Lecture, Seminar

Marketing Communications Department

Must be enrolled in one of the following Majors:     
      Integrated Marketing Comm

MPMC 600 and MPMC 602

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