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Georgetown University

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Detailed Course Information

 

Fall 2017
Jan 18, 2018
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Information Select the desired Level or Schedule Type to find available classes for the course.

MPMC 841 - Activating Audiences forCauses
Every cause is driven by it’s supporters — from donors, to volunteer leaders, to advocates. We’ll use the latest in behavioral economics, program analytics, and brain science to show how you can inspire your audiences to support a non-profit cause and do good in the world. 

This course will explore: 
- how people are “wired” to support causes, and how to best persuade them to increase their support; 
- how age impacts what people want from the causes they support; 
- best practices for strategies and tactics that non-profits (and progressive brands) use to drive support.

In the end, students will know how to craft (and evaluate) a pragmatic conversion strategy -- acquisition, conversion, activation, engagement and retention -- that goes beyond just informing and educating, but actually drives behavior.

3.000 Credit hours
3.000 Lecture hours

Levels: MN or MC Graduate
Schedule Types: Lecture, Seminar

Marketing Communications Department

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