Go to Main Content

Georgetown University


Detailed Course Information


Fall 2017
Jan 18, 2018
Transparent Image
Information Select the desired Level or Schedule Type to find available classes for the course.

MPMC 841 - Activating Audiences forCauses
Every cause is driven by it’s supporters — from donors, to volunteer leaders, to advocates. We’ll use the latest in behavioral economics, program analytics, and brain science to show how you can inspire your audiences to support a non-profit cause and do good in the world. 

This course will explore: 
- how people are “wired” to support causes, and how to best persuade them to increase their support; 
- how age impacts what people want from the causes they support; 
- best practices for strategies and tactics that non-profits (and progressive brands) use to drive support.

In the end, students will know how to craft (and evaluate) a pragmatic conversion strategy -- acquisition, conversion, activation, engagement and retention -- that goes beyond just informing and educating, but actually drives behavior.

3.000 Credit hours
3.000 Lecture hours

Levels: MN or MC Graduate
Schedule Types: Lecture, Seminar

Marketing Communications Department

Return to Previous New Search
Transparent Image
Skip to top of page
Release: 8.7.2