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Georgetown University

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Detailed Course Information

 

Fall 2017
Sep 23, 2017
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Information Select the desired Level or Schedule Type to find available classes for the course.

MPMC 881 - Digital Marketing
In this fast-paced course, we will examine the fundamentals of digital marketing. The course will provide a solid foundation for students to develop a cohesive digital marketing plan, including the strategies, tools and tactics that digital marketers employ. You will learn how to create a digital marketing strategy and translate that strategy into tactical objectives, goals, tasks, and measurements to build brand awareness, drive leads and awareness, and increase sales. Topics include online/display advertising, search engine marketing (organic and paid), social media marketing, content marketing, email marketing, mobile marketing and website development.

3.000 Credit hours
3.000 Lecture hours

Levels: MN or MC Graduate
Schedule Types: Seminar

Marketing Communications Department

Restrictions:
Must be enrolled in one of the following Majors:     
      Integrated Marketing Comm

Prerequisites:
MPMC 600 or MPMC 602

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