Go to Main Content

Georgetown University

HELP | EXIT

Detailed Course Information

 

Fall 2017
Jan 18, 2018
Transparent Image
Information Select the desired Level or Schedule Type to find available classes for the course.

MPMC 900 - Capstone
During this final course, students will apply the comprehensive skills they have built throughout their study of the concept and practice of integrated marketing communications. After identifying and securing a company or organization of their choosing, students will respond to a marketing communications challenge by creating a well-researched, creative, integrated plan that exemplifies their development as IMC professionals. Students will be able to choose clients based on their personal interests or aimed at continuing the social impact mission of the program. Consumer research is the heart of the IMC planning process and students are required to develop their creative insights from original research. Throughout the semester, multiple forms of assessment—including quick-fire challenges, written projects, an ethical response paper, a final plan, and a strategy pitch—track and evaluate each student's level of competency in all IMC program learning goals.

3.000 Credit hours
3.000 Lecture hours

Levels: MN or MC Graduate
Schedule Types: Lecture

Marketing Communications Department

Prerequisites:
MPMC 600 and MPMC 602

Return to Previous New Search
Transparent Image
Skip to top of page
Release: 8.7.2