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Georgetown University

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Detailed Course Information

 

Fall 2017
Nov 24, 2017
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Information Select the desired Level or Schedule Type to find available classes for the course.

MPPR 710 - Media Relations
This course is designed to help you better understand the role and practice of media relations in corporate, non-profit and government organizations.  You will learn how to research media and reporters, develop messaging, build strategic media plans, generate media coverage, serve as spokespeople, handle crisis situations and use new media strategies.  You will hear from public relations professionals on such topics as working with reporters, international media relations, ethics and web-based communication.  Class projects, discussions, case studies and individual presentations offer an engaging and interactive learning environment to expand and apply your knowledge of media relations.

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours

Levels: MN or MC Graduate
Schedule Types: Seminar

Prof Studies PR & Corp Comm Department

Restrictions:
Must be enrolled in one of the following Fields of Study (Major, Minor, Concentration, or Certificate):
      Prof Studies (PR / Corp Comm)

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