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Georgetown University


Detailed Course Information


Fall 2017
Nov 23, 2017
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Information Select the desired Level or Schedule Type to find available classes for the course.

MPTM 631 - Strat. for Mgng Dig. Products
This course takes a look at strategies for managing digital products and services.

To be successful in the world of digital products and services, one must start with strategy. Effective corporate strategy demands an in-depth understanding of the various technologies that enable digital business.  In this course, you will examine how a strategic approach to emerging trends—in telecommunications, search engines, security, portals, websites, user interface design, fintech, digital download features, mobile commerce, cloud computing, custom database design and pervasive computing—can impact competitive dynamics.

3.000 Credit hours
3.000 Lecture hours

Levels: MN or MC Graduate
Schedule Types: Seminar

Prof Studies Technology Mgmt Department

Must be enrolled in one of the following Majors:     
      Prof Studies (Technology Mgmt)

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