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Georgetown University


Detailed Course Information


Fall 2017
Oct 20, 2017
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STRT 552 - Strategic Business Analytics
STRT-552 Strategic Business Analytics is a 6-week MBA elective course that is complementary to STRT-551 Consulting Frameworks, Methods & Contexts. Neither course is a prerequisite for the other, and the courses may be taken in either order. 

These two courses share an overarching objective: to provide multi-disciplinary conceptual foundations and analytical tools that sharpen students’ consultive problem solving skills and prepare them for fast-starts in their internships, Global Experiences and full-time careers. 

In combination, these courses cover the development of 5 key analytical skills: 
1. Framing complex problems 
2. Generating testable hypotheses 
3. Gathering and analyzing facts efficiently 
4. Crafting creative, practical solutions 
5. Syndicating support and mobilizing 
Strategic Business Analytics will be multi-disciplinary, applying learning from core courses – especially Strategy, Economics, Managerial Statistics, Strategic Problem Solving, Operations and Accounting.

Cases and analytical exercises will be drawn from an array of topics that will likely include: 
• Discovery-driven planning 
• Market sizing & selection 
• Profit pool analysis 
• Business model economics 
• Technology adoption factors 
• Product & customer profitability 
• Conversion chains & funnels 
• Predictive analytics

1.500 Credit hours
1.500 Lecture hours

Levels: MN or MC Graduate
Schedule Types: Lecture

Strategy Department

Must be enrolled in one of the following Degrees:     
      Master of Business Admin.

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