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|BADM 729 - Crisis Management|
When we hear “crisis management,” we think of scandals, business disruptions and tragedies, such as the seemingly-endless Wells Fargo misbehavior, the ongoing emissions-cheating scandal at Volkswagen, or disasters at Bangladeshi garment factories. Leaders need to be prepared for those acute incidents, certainly, but also for serial challenges, for chronic issues, and for smaller (but still significant) threats to brand reputation, business continuity, employee morale, and shareholder value.
Crisis management is not just for an organization’s PR people. It’s likely that no matter where you choose to work, in your future career you will – at one point or perhaps often – have to help effectively manage a crisis at work.
We will discuss a range of acute crises like those above, the challenge from persistent serial threats at firms like United Airlines, Walmart, and GM, and chronic issues such as those affecting banks and other financial-services firms. Unlike most crisis-management courses and seminars, we take a 360º view, looking at impact and mitigation on all stakeholders, not just the public and media. We will talk about cases from healthcare, packaged goods, food, durable manufactures, energy and natural resources, governments, services, and information. The focus will be on practical learning from cases – what works best. Crises are almost never predictable nor preventable, but they can be successfully managed and their impact mitigated with well-developed plans, clearly assigned roles and responsibilities, and humane response. Denial is not an option!
1.500 Credit hours
1.500 Lecture hours
Levels: MN or MC Graduate, Juris Doctor
Schedule Types: Lecture
Business Administration Department
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