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|MGMT 573 - Globalization & Wine Industry|
Today’s global business environment almost demands that firms (even relatively small ones) develop strategies that go beyond the geographical boundaries of one country. It is now common to see a company that develops a new product in the US, manufactures it in Asia, and sells it in Europe. The world is becoming a marketplace not only for selling,but also for buying. Wage rate differentials, expanding foreign markets, new technology, and improved transportation are breaking down barriers and forcing companies to think and operate more globally. We will explore the dynamics of globalization through a deep exploration of one industry – wine – and its component parts.
In the process, I hope that you: (1) Enhance your ability to use historical ,geo-political, economic, environmental, regulatory, and cultural perspectives on globalization (as it applies to and is exemplified by the wine industry); (2) Expand your sense of the opportunities and challenges of a global business through the specific example of the wine industry; and, (3) Develop an appreciation for one of the world’s most ancient and fascinating industries,“the product” and its production, distribution, and sales (whether you drink it or not).
1.500 Credit hours
1.500 Lecture hours
Levels: MN or MC Graduate
Schedule Types: Lecture
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