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Georgetown University


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Spring 2019
May 19, 2019
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

BADM 728 - Developing New Business Models
Developing New Business Models is an experimental workshop with a focus on analyzing the innovative business models and designing such models. Such innovative business models have been the key driver of success for both for profit and non-profit organizations, small and large. A few examples are Zara, Dell, Southwest, Capital Bikeshare, Uber, Airbnb and Narayana Hospital.

The course will be partly based on lectures and cases; but it will be largely experiential. It combines three novel approaches to Innovation/Entrepreneurship: Business Model Innovation, Idea Tournaments and Lean Startups. Business Model Innovation is a novel technique to identify entrepreneurial opportunities via innovating the business models in existing competitive industries. Idea Tournaments is a process that leverages the wisdom of the crowd for entrepreneurial opportunity generation, selection and refinement. Lean startup philosophy prioritizes tasks to limit entrepreneurial risk. Taken together, these approaches are in contrast to the conventional serendipitous, solitary process of entrepreneurship and instead provide a systematic risk-limiting pathway to realizing entrepreneurial outcomes.

As a class, we will follow these techniques and jointly start one or more new ventures. We will generate hundreds of new business opportunities; through a variety of selection mechanisms, we will filter and develop these opportunities until a handful of outstanding business concepts remain.

3.000 Credit hours
3.000 Lecture hours

Levels: MN or MC Graduate
Schedule Types: Lecture

Business Administration Department

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